it is possible to add new field options, when creating new custom fields?
example: Show in Product Overview (Yes/No), Show in Product Table (Yes/No)
There isn’t a way to add field options to fields. This would need to be done by creating an new field type http://www.advancedcustomfields.com/resources/creating-a-new-field-type/
The way around this would be to create a repeater field with a text field (or any field that contains content) and add a sub field for the user to select where it is displayed. Then in your template check this field and show or not show the value based on the selection.