You are going to have to wrap the different elements in something that you can style separately, for example;
echo '<span class="label">';
_e('Apelativo: ','csc-themewp: ');
echo '</span><span class="value">';
the_field('apelativo');
echo '</span>';
Other than that your code does not make complete sense because you are using an unordered list but you have no loop or li elements.
