add_action('acf/save_post', 'maybe_copy_title_to_field', 20);
function maybe_copy_title_to_field($post_id) {
$value = get_field('custom_field_name', $post_id);
if (!$value) {
$value = get_the_title($post_id);
update_field('custom_field_name', $value, $post_id);
}
}