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If you want a more targeted approach, run the field through wptexturize (http://codex.wordpress.org/Function_Reference/wptexturize).
echo wptexturize(get_field('my_field'));
Although the_content filter works, in addition to wptexturize it runs your content through a bunch of other transformations that might be undesirable, wrapping it in paragraph tags for instance.
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