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  • Eventually figured this out! FYI, here’s the code in case it helps anyone. The name of my WYSIWYG field is ‘about_this_product_category’, which you would replace with your own field name.

    <?php 
     
    // vars
    $queried_object = get_queried_object(); 
    $taxonomy = $queried_object->taxonomy;
    $term_id = $queried_object->term_id;  
     
    // load desc for this taxonomy term (term object)
    $thumbnail = get_field('about_this_product_category', $queried_object);
     
    // load desc for this taxonomy term (term string)
    $thumbnail = get_field('about_this_product_category', $taxonomy . '_' . $term_id);
    
    ?>    
    
    <?php the_field( 'about_this_product_category', $queried_object ); ?>  

    I copied the archive-product.php from the WooCommerce plugin directory into a new /woocommerce/ folder inside my theme.